$99.00
A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand
From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands.
Reseña
«Indispensable para todo el equipo de diseño»
Hay muchos libros acerca de los resultados gráficos del desarrollo de marca o que tratan sobre las condiciones del mercado, dan consejos o analizan resultados finales. El gran valor de la obra de Wheeler es que constituye una guía paso a paso para entender e implementar el diseño y la gestión estratégica de las marcas desde todos los puntos de vista de las partes involucradas. Altamente recomendable.
